In today’s workforce, employees commonly balance a full-time job with a freelance gig or side business. What people once viewed as a red flag now reflects economic realities and a growing desire to diversify skills. For many professionals, especially Gen Z and Millennials, having a “career safety net” focuses less on hustle culture and more on security, identity, and long-term adaptability.
However, many organizations still struggle to support dual-career employees. Leaders often see side projects as distractions or threats. Companies that learn to support rather than suppress these ambitions will develop more adaptable and creative teams.
So why do dual careers matter now more than ever? Because the traditional promises of job security no longer hold up. Rapid industry shifts, mass layoffs, rising living costs, and the unpredictability of the global economy have pushed many professionals to diversify their income and skill sets as a form of self-preservation. For younger generations in particular, dual careers aren’t an added risk to their lives; they’re a smart, adaptive strategy for navigating an unstable work landscape.
Here are five ways you can support your dual career peers:
1. Create Clear but Flexible Policies: Employees who engage in side projects out of passion or necessity may fear judgment from their employers. To prevent this, consider implementing clear company policies to be transparent about what types of side careers are suitable (and acceptable). A well-crafted policy should focus solely on addressing what is encouraged, supported, and prohibited. If there are key concerns like conflict of interest, state them and be specific.
2. Celebrate, Don’t Censor: Instead of treating “side hustles” as taboo, choose to celebrate the dual careers of your employees. Acknowledging these individuals will show that you support and value the whole person, not just the job they do for you. Celebrating doesn’t necessarily mean putting your dual career employees on a pedestal. Celebration can be as simple as recognizing their alternate employment and saying some kind, supportive words.
3. Offer Internal Freelance Opportunities: Aside from economic pressures, many employees turn to dual careers because they feel underutilized or uninspired in their current role. To avoid this loss of energy, offer ways for your employees to use their diverse skill sets in some external projects. A great way to do this is by offering volunteer opportunities for your organization. Offering structured volunteer programs can be a powerful outlet that helps strengthen people’s sense of belonging and purpose within the company. It’s also a great way to let people use their unique skillsets differently!
4. Host Career Conversations: Too often, career development is reduced to annual reviews or generic goals. To truly support dual career professionals, aim to incorporate frequent, candid conversations about employees’ long-term aspirations, even if those goals extend beyond the company. Give employees a chance to talk about the skills they might be growing outside of work, and offer them ways to work on those skills internally, too.
5. Invest in Learning: Supporting dual-career employees doesn’t always mean direct involvement with their outside work. Consider offering learning stipends, access to online courses, mentorship opportunities, or flexible time for skill-building. Empowering others to learn broadly can go a long way. By investing in your employees’ learning, you’re showing that you are willing to help them grow through different outlets.
Supporting employees with dual careers doesn’t have to mean losing control. By creating clear policies, celebrating outside passions, offering growth opportunities, and encouraging conversation, you can help remove the dual career stigma. The companies that recognize dual careers not as distractions, but as signs of engaged, growth-oriented professionals will be the ones that earn true trust and loyalty in our rapidly changing world.
Interested in crafting a plan for your organization to support dual-career individuals? We at Careerstone Group offer a variety of ways to support and set your organization up for success!